This study demonstrates that linguistic landscape analysis is a powerful tool for assessing the effectiveness of a university language policy, as it provides "in situ" evidence for discursive patterns shaping language use in public space. It uses the official language policy of a Norwegian institution of higher education (Høgskulen på…

The marketisation of higher education is a global phenomenon in the new millennium as the universities are facing intense competition to manage their financial resources and maintain their academic growth and reputation. Pakistan is also influenced by the globalisation of higher education. In this context, this study is a genre analysis of the…

Professional and academic communication is changing rapidly due to the evolution of new technologies. In the context of language teaching, this scenario offers possibilities for genre innovation (Hafner & Miller, 2018) while also encouraging teachers' reflection on how to best prepare students for effective communication. To this end, it has…

Linguistic personality, in the domain of applied linguistics and discourse analysis, has risen to the form, content and style of a genre in the contemporary linguistic paradigm. It is determined by an individual's language behaviors, inter-cultural interactions, and self-expression, and is shaped by the educational environment. The current study…

Stylistics is a branch of linguistics concerned with the systematic analysis of style in language, particularly literary style. Poetry has been a staple of stylistics. Creative performance of poems and stylistic analysis, however, have rarely been bedfellows. I showcase a stylistics pedagogy for creatively interpreting poetry in higher education…

Graduates who typically have L1 English, have majored in one foreign language (FL, L2) or more at university and have gone on to occupy FL posts in the UK civil service have reported mismatches between their pre-employment L2 learning and the tasks they face in the workplace. Such reported divergences in UK civil service capability have not,…

Central to rhetorical genre theory is the notion of 'rhetorical situation' (Bitzer, 1968), which emphasizes context as sociohistorically situated. In the analysis of academic genres, this notion helps us to think of the contexts that genres respond to as dynamic, varying across time and space, rather than as stable and unified disciplinary…

This research is aimed at finding out the influence of lecturers' language style on students' academic self-efficacy in higher education in Indonesia. This research is conducted to describe the correlation between lecturers' language style and students' academic. As one of the aspects of forming academic self-efficacy, language style has an…

The creation of pedagogical activities in line with genre-based approaches has substantially shaped world language curriculum design and instruction, as seen in Martin (2002a), Crane (2006), and Maxim (2004); however, an insignificant number of principled guidelines suggests exactly how to achieve these pedagogical goals (Kubota, 2016;…

In Morocco, debates over English language instruction have marginalized poetry as a distinct literary genre. The shortage of poetry events arguably makes poetry teaching both daunting and intimidating. Besides fostering trust, memorization, and empathy, helping students develop a penchant for English language, as well as humanity, poetry, and…

Within the currently diverse UK higher education environment, one important aspect of learning is the development of intercultural competence. The study that informs this paper investigated the ways intercultural competence was perceived as being enhanced or inhibited through current language and educational practices at a university that…

This paper investigated the language resources needed for communication in Vietnam's import/export services and the level of alignment with the associated English for Specific Purposes (ESP) course. To examine the communicative practices used in this workplace, the study employed methods of semi-structured interviews and a collection of 48 emails…

Recent policy emphasis on market mechanisms to drive up the performance of education systems has resulted in rising fees and increased competition in higher education in England, and in the creation of different types of self-governing state-funded schools run independently of municipal authority in compulsory schooling. University sponsorship of…

Purpose: This study aims to examine the effectiveness of bilingual learning strategies designed to support Chinese undergraduate business students facing significant learning challenges in an Australian university capstone curriculum delivered at their Chinese university. These challenges include the students' difficulty understanding…

This dissertation explores existing paraphrase pedagogies and the linguistic and rhetorical dimensions of expertly produced paraphrases in order to move both teachers and multilingual writers toward a balanced conception of acceptable academic paraphrase. Pedagogical treatments of paraphrase in a set of writing handbooks designed for students…