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Assessing Language Needs Within an Institutional Context: An Ethnographic Approach.
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Holliday, Adrian – English for Specific Purposes, 1995
This article describes an analysis of English-language needs of an oil company in the Middle East, exploring the role of ethnography in carrying out the holistic research necessary to obtain a clear picture of the company's needs. It includes a discussion of the project's findings and recommendations for language training. (11 references) (MDM)
Descriptors: Corporate Education, Corporations, English (Second Language), English for Science and Technology