Despite the progress in information technology, artificial intelligence as well as all kinds of machine translation software, we found that to dynamically capture the essence and the spirit of the cultural item, one needs to resort to the human mind rather than to the machine that only decodes words away from their shades of meaning. The objective…

Learning language is always a challenge. A more daunting task is learning those culturally bound aspects of language. The present study examines the ability of Jordanian EFL learners to comprehend culturally bound color expressions. It also investigates whether L1 transfer plays a role in their processing of color idioms. To achieve this goal, I…

The study examines formulaic politeness expressions used in Jordanian Arabic by looking into two salient features that characterize this set of idioms: figuration and traces of religious texts. One main goal is to explore the conceptual metaphors that are represented in these idioms and show their coherence and consistency with cultural values.…

This paper aims to investigate the use of connotations of inanimate objects to describe people by speakers of Jordanian Arabic. Its main goal is to analyze the positive and negative connotative meanings of inanimate object used to describe people in Jordan. Besides, the contribution of gender in making connotative meanings. The study provides a…