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Lihan, Kang – Advances in Language and Literary Studies, 2020
Based on a report on Dr. Li Wenliang in the British mainstream BBC media under the epidemic of COVID-2019, this paper analyzes from three perspectives guided by Halliday's Systemic Functional Grammar: transitivity, mood and personal pronoun. It is found that the material process appears most frequently which shows that the news reports mainly…
Descriptors: Grammar, News Reporting, Form Classes (Languages), Programming (Broadcast)
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Ghassemi, Rouhollah; Hemmatgosha, Zahra – Advances in Language and Literary Studies, 2019
In any society there is a link between social-intellectual (ideological) views and discursive structures in media. Therefore, it is possible to discover this relationship by clarifying appropriate discursive remedies in text analysis and eventually determining how it is and its application. Some journalists are very skillful in literature, their…
Descriptors: Language Usage, Mass Media, Political Attitudes, Ideology
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Ahmad, Madiha; Ahmad, Sofia; Ijaz, Nida; Batool, Sumera; Abid, Maratab – Advances in Language and Literary Studies, 2015
The article aims at the analysis of the TV commercials of three carbonated cold drinks from Pakistani media. The analysis will be carried out using the three dimensional framework presented by Fairclough. Through the analysis, the ideological framing of the commercials will be brought to light. To achieve this purpose different techniques used by…
Descriptors: Foreign Countries, Television, Advertising, Food
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Rashidi, Nasser; Khormaei, Alireza; Zarei, Maryam – Advances in Language and Literary Studies, 2014
This study takes a critical discourse analysis approach to the investigation of the representation of men and women in Bozorg Alavi's short stories. The principal aim of this study is to find how different statuses of men and women are reflected in their languages. To this end, four short stories were selected and their discursive sentences were…
Descriptors: Discourse Analysis, Literary Genres, Males, Females
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Cuihua, Wu; Lingling, Liu – Advances in Language and Literary Studies, 2014
This paper spotlights the twelve slogans of the Olympic Games in order to critically analyze the ideologies underlying the discourse. By taking the principles of critical discourse analysis (CDA) and Halliday's (1994) systemic-functional grammar (SFG) as analytical tools, the paper endeavours to reveal the ideology that predominates in the ruling…
Descriptors: Ideology, Athletics, Thematic Approach, Discourse Analysis