Reporting on university scientific research is best accomplished by keeping things simple and lively: getting the story straight; giving it a structure, detail, and appropriate tone; polishing the prose with consistent use of personification, metaphor, and simile; and avoiding unnecessary use of jargon. (MSE)

The editor of a university magazine offers observations about writing and editing science-related articles, focusing on eliciting information during the interview with the researcher, deciding what to write and how to organize it, and rules for self-editing. (MSE)

A discussion of college alumni surveys considers the kinds of information that are most helpful to the institution in fund raising, including names and preferred forms of address, significant others, demographics, Social Security numbers, occupational information, and income and net worth. (MSE)

Suggestions for better communication are offered for volunteers participating in college fund-raising phonathons. They include general guidelines for telephone communication, solutions for specific situations, notes on appropriate word choice, an exercise to regulate speech speed, information on personality types that may be encountered, and…