Suggests that the field of semantics has effectively instructed us not to be manipulated by language but has neglected to emphasize that words do have magical qualities and creative and constructive use can be made of that fact. (TO)

Suggests that understanding your semantic environment begins with recognizing you have no choice about being the center of your universe, that the feelings you have are the single most important part of your life, and that it is about your feelings that you speak, despite whatever else you may think you speak about. (TO)

Provides examples from two classroom exercises: an exercise in which the opening verses of the King James Bible are rewritten in various modern styles, and an exercise in which words in well-known book titles are changed to show the power of the original titles. (GT)

Examines the verbal and nonverbal language characteristics of several renowned television preachers. Points out that they have identified and segmented their market to more fully exploit the television market and that they have mastered promotional and advertising skills. Proposes governmental controls of some aspects of religious broadcasting.…

Suggests that the form of English called "E-Prime" (which eliminates all forms of the verb "to be") has a certain attraction, but argues that many important uses of the verb "to be" remain in the English language. Provides examples and develops a method of designating the various forms of the verb in terms of the…