Globalisation poses a challenge for businesses with linguistically diverse staff, prompting the choice of English as the default corporate language. Although many studies extensively explored the role of corporate language policy in large corporations, employees' perceptions of such policy has not been explored adequately. Fewer studies…

This paper provides a qualitative account of Vietnamese language maintenance in Manchester. Through ethnographic observations of distinctly Vietnamese locations, Vietnamese language practices are shown to create spaces in which Vietnamese is the dominant language, and in which Vietnamese norms and expectations, or scales, are able to influence and…

Based on a database composed of 1500 pictures, belonging to 401 analytical units from the Linguistic Landscape (hereafter: LL), and representing mainly the signs on the shop of migrant traders in two multi-ethnic neighbourhoods in Milan, this paper will describe the positioning strategies of Latin American (hereafter: LA) communities in a…

The study investigated the language choices of Chief Executive Officers (CEOs) of Chinese family business and the factors guiding their choices. Interviews were conducted with 17 CEOs of family businesses located in Sarawak, some of whom are the sons and grandsons of the founder of the business. The results showed that all the CEOs can speak their…

In the post-apartheid era, South Africa has adopted a language policy that gives official status to 11 languages (English, Afrikaans, and nine Bantu languages). However, English has remained the dominant language of business, public office, and education, and some research suggests that English is increasingly being spoken in domestic settings.…

The objective of this paper is to trace the actual demand on enrolments over time, as much as the history of wavering public and academic sentiment towards teaching and speaking Spanish in this country during the last century. Secondarily, we examine the question of the value of mother tongue fluency or the acquisition, mastery and usage of the…

This thematic collection of four papers explores a number of perspectives on companies in which multiple languages are used. The "organisational" perspective concerns the question of how the presence of or demand for multiple languages in the company is managed--how companies are guided by national and other policies in regard to the use…

This study investigates the relationship between proficiency in English and language-related attitudes among Swedish professionals at the English-speaking AstraZeneca R&D site in Molndal, Sweden. AstraZeneca is the result of a merger between a Swedish and a British pharmaceutical company, and the aim of the study is to see to what extent their…

In the multinational corporation (MNC) context the crossing of linguistic boundaries and the fast-paced change of linguistic ecologies due to market trends and new business activities is the rule rather than the exception. Accordingly, the aim of this paper is to discuss language policy and language practice in one consortium of three…

This article explores the impact of Hong Kong's transition from British colony to Chinese Special Administrative Region on patterns of language use in the domain of professional employment. In particular, it presents the findings of a large-scale multifaceted investigation into the roles of Putonghua, Cantonese, written Chinese and English in the…

Discusses "language display," a language use strategy whereby members of one group lay claims to attributes associated with another, conveying messages of social, professional, ethnic identity. Examples from academia, politics, business, and advertising reveal language display functions as artifact of crossing linguistic boundaries…

Discusses the use of Swedish and Finnish in a bilingual company with offices in both countries. In some work areas, Finnish is the dominant language, in other instances, Swedish is. At many meetings, each person speaks in his/her mother tongue. There seems to be no friction over language choice. (SED)

Describes the alternating and mixed use of Swedish and Finnish in a company in the bilingual city of Vasa, Finland. Tradition, language knowledge of the employees, and occasional factors determine use in internal routines. Use is largely free from conflict, given that most employees know the other national language. (Author/PJM)

The alternating and mixed use of Swedish and Finnish and special trade slang in three relatively small firms (employing a total of 678 employees, 40 percent of whom were Swedish-speaking, 56 percent Finnish-speaking, and 4 percent bilingual) in the bilingual city of Vasa, Finland was analyzed. (CB)