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Thonus, Terese – World Englishes, 1991
A study of 47,542 telephone directory listings of business names in Brazil to document the extent of Englishization in Brazilian Portuguese indicated that business names, rather than being linked to an international variety of commercial English, may be viewed as a form of function interlanguage identifying the referent as trendy or unique. (28…
Descriptors: Business Communication, English (Second Language), Foreign Countries, Industry
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Stromman, Solveig – Journal of Multilingual and Multicultural Development, 1987
The alternating and mixed use of Swedish and Finnish and special trade slang in three relatively small firms (employing a total of 678 employees, 40 percent of whom were Swedish-speaking, 56 percent Finnish-speaking, and 4 percent bilingual) in the bilingual city of Vasa, Finland was analyzed. (CB)
Descriptors: Bilingualism, Business Communication, Code Switching (Language), Discourse Analysis