Africa is a potentially rich continent due to its considerably rich resources endowment. It is believed that if there is a synergy between these resources, that is if these resources are properly harnessed with a clear vision on the part of our leaders, there is the prospect of growth leading to the development of the continent. The basis of any…

This article explores how linguistic resources from two local languages, Finnish and Swedish, are used in expert presentations in bilingual formal meetings and how they function with respect to the three ideal criteria of professional communication: economy, efficiency, and precision. Based on the results, the article suggests a typology of…

This volume provides an overview of current issues in English as an International Language (EIL) education and critical intercultural literacy pedagogy. The different chapters are inspired by 'critical interculturality' as a decolonial project that seeks to interrogate the structures, conditions, and mechanisms of colonial power relations that…

Globalization has been one of the most important movements in business since the end of World War II. The business education establishment, as represented by the AACSB accreditation agency, has been struggling to get its member schools to properly prepare their graduates for this new global business environment. It has generally been conceded that…

In multinational corporate companies, multilingualism is often a daily reality for employees and the negotiation of language practices for work and social purposes, a routine. Despite the role of English as a lingua franca, the linguistic ecology of modern workplaces is dynamic, rich and diverse. While English is often used for communication…

This article explores the multilingual and multicultural aspects of community-building, networking and communication in the European Union's (EU) political and administrative system. We investigated the networking and communicative preferences of EU civil servants and lobbyists using survey data and thematic interviews. Our aim was to gain a…

This article explores problems with the trend of business language making its way into schools and provides strategies for how to address this issue.

This article explores the impact of Hong Kong's transition from British colony to Chinese Special Administrative Region on patterns of language use in the domain of professional employment. In particular, it presents the findings of a large-scale multifaceted investigation into the roles of Putonghua, Cantonese, written Chinese and English in the…

Describes the alternating and mixed use of Swedish and Finnish in a company in the bilingual city of Vasa, Finland. Tradition, language knowledge of the employees, and occasional factors determine use in internal routines. Use is largely free from conflict, given that most employees know the other national language. (Author/PJM)

Literature in the little-known field of the economics of multilingualism is reviewed, focusing on five major issues: defining language; language and earnings; language of work, consumption, and business; language dynamics (acquisition, maintenance, and shift); and language policies. An analytical framework integrating economic and language factors…

This set of materials is designed to help incorporate business and technical French into the secondary school second language curriculum. It consists of a list of goals for introduction of such content, vocabulary lists and related exercises, and a variety of instructional materials and visual aids. Topics addressed include: postal services;…

The textbook, entirely in French, is designed to help prepare anglophone students for French language usage in the media and telecommunications. It is organized according to two major themes. The first part addresses the French of advertising; chapter topics include the actors in advertising (agencies, announcers, supports), forms of advertising,…

Based on examination of a number of international business (IB) textbooks, all of which were found deficient in their treatment of the cross-cultural aspects of IB, 12 principles that should be reflected in the content and construction of IB texts are presented, with explanation and illustrations: (1) understand that culture is the basis of…

This paper comments on the lack of attention given to cross-cultural relationships between the United States and Quebec, Canada despite the growing trade relationship, and offers information on Quebec to use as cross-cultural examples in international business communication classes. The paper dispels myths concerning Quebec and its inhabitants,…

An alternative approach used in a third semester French course at the University of Colorado at Denver is described. The approach was adopted to improve student motivation. The course focuses on the learning of practical French for everyday situations, while traveling abroad for business or pleasure. Emphasis is on conversational, communicative…