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Gruner, Charles R. – 1984
Listeners generally rate speakers of high initial ethos (such as university professors) using mildly self-deprecating humor highly on traits like "wittiness" and "funniness." A three-part study investigated whether a speaker of lower initial ethos (such as a student) can "get away" with such self-deprecation. In Experiment 1, college students read…
Descriptors: Audience Analysis, Communication Research, Humor, Information Sources