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Peer reviewedSimmons, W. Michele; Grabill, Jeffrey T. – Technical Communication Quarterly, 1998
Builds on arguments in risk communication that the predominant linear risk-communication models are problematic for their failure to consider audience and additional contextual issues. Argues that "risk" is socially constructed. Argues for an approach that involves the public in fundamental ways at the earliest stages of the…
Descriptors: Audience Awareness, Communication Problems, Context Effect, Higher Education
