This research aimed to examine the differential effects of simile and metaphor on creativity. In the main study, 123 participants were recruited from a university in Taiwan. A within-subjects experimental design was used to investigate how variables related to simile and metaphor influenced these participants' fluency and originality scores. As…

Language play is a key component of many children's popular graphic novels. The authors analyze the sound and word play in Dav Pilkey's illustrated Captain Underpants series. They argue that Pilkey's literary devices fall into two main areas of hyperbole and linguistic creativity and that Pilkey's language shifts the reader into a carnivalesque…

Metaphors are a common way to express creative language, yet the cognitive basis of figurative language production remains poorly understood. Previous studies found that higher creative individuals can better comprehend novel metaphors, potentially due to a more flexible semantic memory network structure conducive to remote conceptual combination.…

The present study draws upon Conceptual Metaphor Theory, its findings revealing the core concepts of the current education system in Thailand. The data is gathered from fourteen handbooks concerning quality assurance in education published on the website of the Bureau of Higher Education Standards and Evaluation, Office of the Higher Education…

To date, research in advertising has focussed almost exclusively on metaphor, with linguists and marketing scholars paying very little attention to alternative types of figurative expression. Beyond the finding that metaphor leads to an increased appreciation of advertisements, there has been surprisingly little research into how consumer response…

Many studies investigated metaphors in news; however, few of them focused specifically on headlines. By investigating metaphors in 133 collected NBA news headlines written in Chinese, this paper analyzes the creativity in them. Conceptual Metaphor Theory, including conceptual metonymy, is adopted to discuss creative linguistic metaphors and their…

Twenty-six learners of English enrolled in an MA course were asked to give the metaphors which they think best capture the essence of their learning experience so far. Their metaphors tell how English learning had introduced them to a brand new world and, once they were inside it, led them to a seemingly endless series of new discoveries. The…

This paper aims at exploring the different modes of persuasion used in English and Arabic advertisements that mainly address women. The research adopted a qualitative research design with the content analysis approach to prepare a study based on the modes like rhetoric, discourse analysis and persuasion strategies. The study hypothesized that…

This research shows the power of powerful metaphors in a language or linguistic perspective. It aimed at examining the important factors like reproduction of metaphors according to the theme of contestation, its duration, use of electronic media and problems associated with their forms, class and syntactic structures in a linguistic perspective.…

Fox argues that the poetic function of language fulfils the human need to symbolise. Metaphor, simile and analogy provide examples of the ways in which symbolic language can be used creatively. The neural representations of these processes therefore provide a means to determine the neurological basis of creative language. Neuro-imaging has…

This qualitative study aims to reveal pre-service English language teachers' perceptions concerning 'teaching English to young learners' through metaphors. It has been carried out with the participation of 83 4th grade undergraduate students attending the English Language Teaching Programme at Ondokuz Mayis University. The data have been collected…

In order to show how formal analogies between different physical systems play an important conceptual work in physics, this paper analyzes the evolution of Einstein's thoughts on the structure of radiation from the point of view of the formal analogies he used as "lenses" to "see" through the "black box" of Planck's…

Creativity is commonly assessed using divergent thinking tasks, which measure the fluency, flexibility, originality, and elaboration of participant output on a variety of different tasks. This study assesses the degree to which creativity can be identified based on linguistic features of participants' language while completing collaborative…

Creative fluency is positively correlated with the quantity and quality of talk as well. The fluency gives an indication of the learner's ability to cope with real-time communication. This paper makes a correlative study on nurturing narrative tasks through advertising skills. English advertising exploits from the high adaptability of the English…

This article reviews and discusses how metaphor as a trope has been regarded as an essential element in rhetorical approaches to reading and to writing. In addition it considers the extent to which, while metaphor-making is a fundamental cognitive capacity, a metaphorizing habit of mind may be especially pertinent to some aspects of aesthetic…