The use of language in digital discourse for marketing has rapidly developed through mass media. This paper elucidates how advertisers employ various pragmatic strategies to persuade the recipient to act (behavior) by purchasing specific products. This study utilized different theoretical and conceptual frameworks (Theory of Reasoned Action and…

This research investigated the discursive construction of COVID-19 in WHO director general's discourse through the lens of corpus linguistics and critical discourse analysis. 255 speeches of the WHO director general were collected, forming a 234,149-words corpus. Collocations of 'COVID-19' were generated and analyzed in terms of the semantic…

Purpose: The adolescent developmental task of establishing autonomy from parents is supported through various aspects of executive functioning, including critical thinking. Our aim was to investigate younger and older adolescent language performance in form, content, and use in response to a moral dilemma task. Method: Forty-four typically…

The discussion of sustainability reporting rarely addresses the inherent paradox within this concept--tremendous costs associated with sustainability efforts and lack of direct return on these investments. This study contributes to the discussion on sustainability by studying this paradox from the linguistic standpoint in order to answer a simple…

In this article, the researchers interrogate the media discourse on the national students financial aid scheme (NSFAS) crisis, as well as how the language used by politicians and students, shaped the decision-making of stakeholders. A qualitative approach was employed to analyse online media articles. Content analysis was used to organise the…

Using literature, more specifically poetry in English as F/L2 has grown over time. However, scholars disagree as to whether it makes any difference to language learning or what functions it serves. The purpose of this study is to examine what discourses poetry embodies, what identities it shapes, and whether it can confront dominant ideologies in…

Internet users' comments in online spaces have attracted researchers' attention in recent years. Although this data is typically publicly available, its use requires careful consideration so as to not cause harm to the users, while complying with the terms and conditions (Ts & Cs) of the online spaces. However, the Ts & Cs and researchers'…

The article analyses the term discourse and discourse analysis with reference to Foucault and other critics. Foucault used the role of discourses in wider social processes of legitimating power, and emphasizing the construction of current truths. The article argues that discourse analysis, as employed by Foucault, concentrated on analysing power…

This study investigated the use and functions of metadiscourse markers in English as a foreign language (EFL) virtual classroom during the Covid-19 pandemic. The study examined which metadiscourse markers--interactive or interactional--were used more frequently and how they were employed in an EFL context. It explored two interactive metadiscourse…

In this article, I describe the challenges I encountered and the process I navigated in conducting discourse-based interviews (DBIs) with multilingual transnational participants in disaster recovery in the context of community-based research. Attending to the messiness and complexity of community-based research in the aftermath of human-induced…

This study mainly explored the use of Discourse Markers (DMs) in journalistic writings and the factors that prompted the BSED English students of CVSC Maragusan to commit errors. This study employed the qualitative research. Ten (10) informants were part of the writing assessment and phone interview and were chosen through purposive sampling. For…

The dialogic nature of human beings has widely been argued in the scientific literature. Language, as a cultural and psychological tool, has the potential to construct social meanings, including those related to love, attraction and desire. In these emotional dimensions of the self, people use 'the language of desire', defined as the capacity of…

This paper provides a critical discussion of internationalisation in Higher Education (HE), and exemplifies a process of uncovering the investments in power and ideology through the partial analysis of four strategic internationalisation documents at two Scottish Higher Education institutions, as part of an ongoing international study into the…

Aptitude is a hypernym used in training and practice-based contexts to refer to a person's natural or acquired ability to do something. It tends to be an attribute that is 'forward-looking', i.e. referring to a person's probability of achieving success in the future. This paper adopts a retrospective perspective in looking at the 'success…

This article claims that Freire's work offers an important ground for a potential theory of intercultural ethics and, for that purpose, examines his ideas at different levels: (1) the ontological; (2) the ideological; (3) the political; (4) languages and languaging; and (5) cultural identity and diversity. Freire never used the word…