This article presents findings from a rhetorical analysis of job advertisements posted by the fastest growing companies in the United States (Inc. 5000 rankings). The analysis suggests that companies rely on standard rhetorical figures and share similar rhetorical visions of novelty that likely effect their organizational culture, paradoxically…

The loss of richness and multiplicity of word meaning can result in a decline in the metaphoric activity of the mind. A technologically-oriented civilization pressures students to devalue word connotation in favor of denotative exactitude. To counteract this tendency, teachers should adopt for themselves and instill in their students a regard for…