Objective: The purpose of this study is to understand how Thai public universities engage their stakeholders on X (the social media platform previously known as Twitter). This article answers the following research questions: 1) What are the X message strategies of six public universities? 2) Do they choose the most effective strategies to drive X…

This paper explores ways in which applied semantics (coming out of Natural Semantic Metalanguage approach) can inform effective communicative strategies for action on climate change. After framing discussion, it presents three case studies, which are intentionally disparate in nature: contrastive semantics of the expressions 'climate crisis',…

Shared language comprises a precondition to authentic relationships, including career counselling. Drawing on constructivist theory, this article highlights career counsellors' charge to be sensitive to the unique meanings that clients ascribe to common career-oriented terminology, such as "working with people," "success," or…

The aim of this research is to examine the language usage of Twitch tv users in the context of Turkish education. The data of the study, which is descriptive qualitative research, were collected from the chat message of three streamers who produced the most watched Turkish programs aired on Twitch tv. The number of viewer messages analysed in the…

When people interact to establish shared symbols for novel objects or concepts, they often rely on multiple communicative modalities as well as on alignment (i.e., cross-participant repetition of communicative behavior). Yet these interactional resources have rarely been studied together, so little is known about if and how people combine multiple…

The purpose of the current study is to determine Turkish as a foreign language learners' tendency to use communication strategies. Quantitative and qualitative research models were used together in the study. The survey method was used in the qualitative part and the phenomenological method was used in the quantitative part of the study. The study…

This article explores turn-taking in Japanese Sign Language ( JSL) by using Baker's (1977) framework. JSL as a language is wholly unrelated to American Sign Language (ASL), but because Baker and other discourse analysts have always been concerned mostly with ASL and European sign languages, it remains to be seen if Asian sign languages such as JSL…

In this critical essay, Yumi Matsumoto uses the concept of English as a lingua franca to understand multilinguals' communicative practices and to support an alternative understanding of English language use among international students in US university classrooms. The essay draws on two examples of university classroom interactions involving…

In Chinese culture the concept of 'face' refers to the "dignity" or "prestige" of an individual that must be protected or saved, particularly in inter-cultural communication. This study aimed to examine how addressers inevitably save their own face in inter-cultural communication and what different strategies of 'face' saving…

The purpose of this study is to describe the politeness approach of the Japanese-Balinese family realm language. The study explores how the use of language politeness strategies is affected by the cultural background of both spouses in intercultural marriages. The study also examines the various factors that influence language politeness…

This article examines young people's films to provide insights about language and literacy practices. It offers a heuristic for thinking about how to approach data that is collectively produced. It tries to make sense of new ways of knowing that locate the research in the field rather than in the academic domain. The authors develop a lens for…

Health messages are central to the field of public health in influencing behavioral change, and previous research does not offer a univocal answer on the most effective ordering of health outcomes and (un)healthy behaviors within health communication. An archival study revealed that online mass-media communicators tend to mention behaviors first.…

With the booming of Chinese internet corporations, various wrongdoings have been frequently exposed to the public, which damages their corporate image. To face the challenge, these companies usually resort to apologies for image restoration. This study investigates how apology strategies are employed by Chinese internet corporations to restore…

This study examines the frequency and the functions of code switching in informal conversations among Jordanian pilots, who have created their own jargon. It also explores the most frequent English expressions that the pilots switch to in their informal Arabic discourse. The conversations of eight Jordanian pilots aged between thirty and…

Researchers of minority language media are increasingly interested in the role of internet-based communication in language usage, maintenance, and revitalisation. This study explores the use of hashtags signifying the Welsh/Cymraeg, Frisian/Frysk, and Irish/Gaeilge languages on Twitter. Acknowledging the challenges of interpreting social media…