The global marketisation of higher education has been evidenced by a wide range of discursive phenomena. This article examines how several sets of student service advertisements in a Hong Kong university employ multilingual writing to promote tailored services and experiences to different groups of student 'consumers'. It draws on approaches from…

The National Education Policy (NEP) 2020 marks a significant shift in India's educational framework, particularly with its emphasis on multilingual education (MLE) and mother tongue-based instruction (MTI). Recognizing India's vast linguistic diversity, the policy advocates for teaching in the mother tongue or local language until at least Grade…

Research into Family Language Policy (FLP) focuses on language planning by and among family members within home spaces. In this study we gather data from multilingual young adults with different backgrounds across Mexico through an online questionnaire. We use a trajectory approach to look at how FLP changes over time and space from the…

This study approaches multilingualism on Phuket Island by means of a linguistic landscape (LL) analysis. The data in this study consists of 185 photographs of shop signs taken from popular streets on the island. They were analyzed via a mixed-methods approach. It was found that different languages were purposely chosen to indicate or showcase the…

Globalisation is increasingly affecting universities worldwide. In African contexts, language policies exhibit an inheritance situation in which countries continue to implement policies which favour colonial languages in education. This paper investigates the Malawian higher education context and the ways in which staff engage with…

Globalization has impacted higher education to an unprecedented degree, resulting in a need for students and teachers to be prepared for interaction in culturally and linguistically diverse environments at home and abroad, in both the university and the workplace. The present case study at a university in Spain collected questionnaire, individual…

This article argues that a new form of globalizing multilingualism, which I call 'supralingualism', has been afoot since 1990, when the rise of algorithmic translation and cross-linguistic information retrieval (CLIR) practices set in in earnest in the supply-side logistics industries. A political landscape characterized by international consensus…

This article analyses the discursive construction of mobile, multilingual humanitarian workers at the International Committee of the Red Cross (ICRC) from a critical sociolinguistic perspective. In the light of fluctuating linguistic requirements and needs, I focus on the trajectories of ICRC delegates as a window onto the different values…

This paper explores the linguistic landscape (LL) of a multi-ethnolinguistic city in China, namely Shangri-La City, where Tibetan, Han (Mandarin Chinese), English and several other minority languages are used. As one of the most well-known Chinese tourist cities by Western travellers, a city with rapid socioeconomic development, and a city that…

The identity of a city matters in a global age. This article explores the discursive construction of the global city's identity in relation to semiotic landscape, using the construction of Shanghai as a global city as a case study. In this increasingly globalising world, Shanghai authorities have recently demonstrated the desire to establish…

In this paper I review three models of language that have dominated language learning and teaching in the last 40 years: the textual model, the information exchange model, and the multilingual model. I analyze each one and consider how it stacks up to instances of language use in a globalized world. I then propose moving beyond the metaphors of…

One of the products of globalization in sociolinguistics is the emergence of transnational regimes in language policy, in which power is exercised across boundaries of traditional nation states. This paper engages with audit culture, a transnational policy mechanism which involves the continuous evaluation of nation states' performance through the…

This paper explores the impact of globalization, and the consequent re-ordering of indexicalities associated with different languages and linguistic practices, on the sociolinguistic repertoires and behaviors of Farsi-English bilingual Iranians in Iran. I focus on the participants' Farsi-English Code-switching (CS) practices and their positionings…

This study examined perceptions of English as an International Language (EIL) by Korean English-major and non-English-major students. It also investigated factors that influenced their perceptions. The EIL Perception Scale was employed to assess two dimensions of EIL (i.e. varieties of English [VE] and strategies for multilingual/multicultural…

The following article attempts to characterise the current changes in the communication of people living in the area of Polish-Czech borderland based on the results of the study conducted in 2018 and 2019. The aim is to determine the dominant mode of supranational communication, as well as the reason behind its prevalence by analysing the language…