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Download full textChueasuai, Pasakara – rEFLections, 2021
Lexical metaphor functions as a rhetorical device that embellishes the texts with figurative meanings. In non-literary texts such as commercial texts on company websites, lexical metaphor can help to promote the company image and sales. It is vital in the service sector such as the airline industry where the competition is sky-high. This paper…
Descriptors: Business English, Translation, English (Second Language), Air Transportation
