This study adopts an apparent-time diachronic linguistic landscape (LL) approach to investigate the vitality of an ethnic minority language in China, namely the Nuosu Yi ([foreign characters omitted]). Diachronic LL research is concerned with changes in language use on signage over time. It provides insights into phenomena such as language shift,…

This study aims to explore to what extent engineering students' perceptions of the role of English in the workplace are affected by their internship and field of study. Previous research revealed that employers value engineers' English communication skills highly. However, mismatches between workplace expectations and engineers' competencies…

This paper discusses contemporary societal roles of German in the Baltic states (Latvia, Estonia, Lithuania). Speaker and learner statistics and a summary of sociolinguistic research (Linguistic Landscapes, language learning motivation, language policies, international roles of languages) suggest that German has by far fewer speakers and functions…

Despite the unique status of English as a super-power among foreign languages in Korea, and researchers' increasing interest in Korean parents' zeal for achieving their children's early bilingualism and willingness to invest heavily in private English education outside of school, insufficient attention has been paid to the role of parental…

The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

This article reports the findings of a study undertaken to document and explain the use of English in signage in Costa Rica, a Spanish-speaking country. The linguistic landscape has emerged as an important, viable field of research. In order to investigate how, when, and why the use of English manifests itself, a corpus of 169 photographs of signs…

This study employs a mixed-methods design to explore the attitudes and expressed beliefs of Chinese postgraduate students regarding the strategic use of their entire range of languages in English academic writing (EAW). The survey findings suggest that while students generally accept the idea of mixing languages during the writing process, they…

This study approaches multilingualism on Phuket Island by means of a linguistic landscape (LL) analysis. The data in this study consists of 185 photographs of shop signs taken from popular streets on the island. They were analyzed via a mixed-methods approach. It was found that different languages were purposely chosen to indicate or showcase the…

The Netherlands is home to an increasing number of English-language churches. These churches are often established with an international audience in mind: however, interestingly, they also attract a large number of Dutch as a first-language (L1) speakers. This article investigates the language attitudes and language choices of Dutch L1 speakers…

The main focus of the article is on teachers' classroom language practices in eight primary schools in Oshana and Khomas school regions. Language ideologies and translanguaging practices were used as a theoretical framework to evaluate the language ecologies that were created by the language practices in the schools included in the research study.…

Against the backdrop of the warnings by some previous studies about the danger of the Yorùbá language losing domains because of the increasing dominance of English, the present study examines the broadcast languages of selected radio stations in Osun State, Nigeria, to ascertain the extent of the threat of English to Yorùbá in broadcast media…

This study analyses the multilingual linguistic landscapes made up of languages, visual materials, and built environments in Seongsu-dong, where old industrial sites and new commercial places are indiscriminately juxtaposed. This study focuses particularly on (1) how languages are associated with different built environments of new commercial…

Anglicisms play a pivotal role in shaping media discourse in Kazakhstan, potentially influencing both the style and content of media texts. The communicative and pragmatic features of anglicisms in Kazakhstani news feeds, in addition, are deeply impacted by globalization. This research aims to analyze how anglicisms influence the perception and…

Informed by the theoretical concepts of 'practiced' language policy and space, the study investigates the language practices of English-medium Bachelor of Medicine and Bachelor of Surgery (MBBS) programs for international students, focusing on the interactional norms of language choice in a Chinese hospital where international students are…

The aim of this personal reflection is to revisit the major concepts that have informed my academic research in the area of applied linguistics and second language development, and show how my overall pedagogical approach has evolved, thanks to the contribution of Vygotsky's sociocultural theory (SCT). The main focus of this paper is on the…