The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…

Power distance (PD), a cultural value denoting acceptance of asymmetrical power relationships, influences the force of rhetoric used by a writer to address their reader. However, AI technologies such as ChatGPT lack an explicit awareness of PD, which could affect the quality of AI-generated persuasive texts used for language learning. To…

This article reports a study about the behavior and functions of term variation in research articles (RAs) in Geology and Psychology. The aim of the study was twofold: first, to investigate the role of intra-textual term variation as a device for the representation and transfer of specialized knowledge; second, to explore whether there are…

Current day literary criticisms written in world englishes often seem to be a little hard to comprehend for readers because of critics' tendency to use too much decorative language with too many theoretical views, jargons, and references of different sorts just to stick to an assumed standard of scholarly writing. This paper, based on a…

The practice of translanguaging offers emergent bilinguals the opportunity to access their full linguistic repertoire. This qualitative study uses the lenses of dynamic bilingualism and idiolect, or one's own unique language patterns, to explore emergent bilinguals' translanguaging and reading comprehension strategies during a reading think-aloud,…

This paper introduces the term 'trans-scripting' to examine fleeting, socially unstable practices of writing a language in a non-canonical script. As a theoretical notion, trans-scripting conceives of script as a semiotic resource whose situated choice and sequential alternation can create discursive meaning. The case study is on 'Hellenized…

First-Year Writing (fyw) courses are ideal writing spaces where students' diverse identities and language resources can flourish for specific rhetorical purposes. While research has focused on multilingual students' language and writing practices, little attention has focused on self-identified multilingual students' perceptions of language…

It is now commonly accepted that academic discourses tend to provide venues for participants to interact where the producer needs to display an awareness of the audience, and metadiscourse (MD) is the set of tools enabling the involved parties to establish relationships. MD strategies allow writers to project themselves into their work, signal…

Introducing a distinction between language of ideas and language of display as a means of reconceptualizing what counts as "academic" language, I examine one brief stretch of talk by a small group of linguistically diverse 7th grade students in a U.S. mainstream social studies classroom designed to maximize academic and language…

We argue that opening a space for dialogic, imaginative writing in the classroom can create entry points for a culturally responsive writing pedagogy (CRWP). We explore how collaborative writing for a pre-existing community digital platform (FundZa) and audience aids the implementation of CRWP in a creative writing course for South African…

A study investigated the role of audience awareness in translation of lexical items, specifically as it may affect translation from English to Chinese. The audiences, or readership, in this case is defined as readers from three different regions in which Chinese is used predominantly: Hong Kong; mainland China; and Taiwan. The varieties of Chinese…