The study presents an exploration of how interpersonal relationships are created in a speech text. It investigated former President Muhammadu Buhari's Independence Day speech using mood structural analysis. The analysis aimed to explore the power of using mood structure in addressing Nigerians about the President's programs and policies during the…

The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…

Power distance (PD), a cultural value denoting acceptance of asymmetrical power relationships, influences the force of rhetoric used by a writer to address their reader. However, AI technologies such as ChatGPT lack an explicit awareness of PD, which could affect the quality of AI-generated persuasive texts used for language learning. To…

Being up front with students about Standard English as "the language of power" allows them to learn valuable lessons about Standard and non-Standard English dialects. In this article, the author describes an eighth-grade language unit that helps students understand the value of dialects and standardized English. The author concludes that the…