The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…

Arising in Europe in the early 1990s, content and language integrated learning (CLIL) has become a popular educational approach. CLIL involves a dual focus on content and language learning with an additional language used as the medium of instruction. Although CLIL has received much attention and spread widely around the world, there is limited…

As multivalent concepts, projects and formations such as China's Belt and Road Initiative continue to cleave through new spaces, it is increasingly important to attend to the construction, framing, maintenance and dissemination of the sign systems that enable them. Whether or not these systems constitute forms of cultural imperialism, move across…

This article investigates how linguistic landscapes (LLs) can foster critical thinking about linguistic power relations and tensions in multilingual areas by acting as stimuli to reflect on the ethnolinguistic vitality of languages in a given region. We examine the pedagogical use of LLs as resources for the implementation of plurilingual…

In line with the post-Fishmanian turn that contributes to new understandings of social-semiotic practices in different contexts this study is concerned with the language management of 'backstage performers' of a three-star hotel kitchen crew in an Austrian alpine village that economically thrives on tourism, where employers and employees do not…

This case study focuses on the diverse discourses Latinx bilingual students bring to class to make sense of power relations in the world. The study implements critical literacy practices such as read-alouds, discussions, writing, and drawing activities that help students critique and disrupt power discourses embedded in texts and visuals. With the…

Researchers have shown that mentoring has a positive impact on student teachers' professional learning during their practicum, but it can also be highly problematic due to the inherent power roles in mentor-mentee relationships. Via this study, I offer new insights by examining how we can leverage information technology to address the tensions…

This study explores how transnational students who go or return to Mexico understand the complexities of language, identity and schooling in their new context after having been raised and educated in the United States. The study used narrative networks and Blommaert's discourse analysis framework to analyze the narratives of twenty transnational…

This qualitative case study is an exploration of the phenomenon of the ways in which Urdu as the national language is represented in discursive practices of senior business academia. The research design, built on Fairclough's Critical Discourse Analysis (CDA) model (2009) is of dialectical-relational approach. The participant in this single case…

Analyzing discourses can shed light on language as a social semiotic system, the construction of identity and the operations of ideology and power. The purpose of this study is twofold. Firstly, it aims to unveil Thai fourth-year English-major students' utilization of lexical choices with connotations that enact the identities of the Baan Nontapum…

This study visually and linguistically examines the various manifestations of power and language in mainstream and alternative children's picture books, and analyzes the students' linguistic production by utilizing critical discourse analysis (CDA) as a tool to uncover misrepresentations of race, class, and language. The aim of the study is…

This paper, drawing on the notion of symbolic competence and insights from complexity theory, investigates the multilingual practices of university students in group discussions. The data analysis reveals that the protagonists' language uses index the various ways in which their rehearsal of potential identities, language ideologies, histories,…