Rhetorical figures of speech provide important analytical frames to chart how arguments operate within genres and within genre ecologies. Varieties of the figure prolepsis allow for the rendering of future time or fact in the present, which can be a powerful rhetorical inducement toward social and political action. In this article, we examine how…

This paper reveals how Joseph Biden creates an image of a president-optimist through rhetorical strategy of positive self-presentation by using language effectively in his inaugural speech. The strategy is realized by two tactics -- positive representation of compatriots and forecasting good future for the USA. Aimed at evoking in the audience…

In this study, we employ discourse analysis of US gubernatorial political advertisements to analyze the discursive struggles over the purposes of public schools. The advertisements are analyzed to demonstrate how rhetoric works to shape consent for dominant, human capital views regarding schooling's purposes, as well as to communicate alternative…

At COVID-19 pandemic, people worldwide were attacked by a dangerous and widely spread virus known as Coronavirus. Kids are not matured enough to understand why they have to stay home and follow health instructions. Animated learning videos are designed for kids for the purpose of making them aware of the virus. The objectives of the present study…

Although automation is not a novelty, high hopes are currently pinned on more and more ingenious devices built with Artificial Intelligence (AI). AI has become a key discussion point in the agendas of governments and multinational agencies, with particular interest in educational applications. This article explores parallels between ideas…

Princess Reema Bint Bander Al-Saud is a Saudi woman leader who is nowadays serving as the Saudi ambassador to the United States of America. She has been serving passionately and effectively in both the public and private sectors of Saudi Arabia, setting a perfect example of Saudi women's empowerment in different fields. This paper gives a…

This project provides a framework for interrogating the language often used in media reporting on education, and making those often hidden ideological underpinnings more visible. Explored through this analysis are the language, metaphors, logic, and rhetorical devices used by various news media reporting on educational concerns, and in particular…

Within the endless stream of information available on the news media market, news headline language is characterised by several linguistic, pragmatic, rhetorical and functional features that distinguish it from other varieties of language that are not specialised. In the present study, the rhetorical features of English news headlines, through…

Picture a group of classroom teachers gathered around a table late one afternoon discussing the results of the statewide writing assessment, the returned scored papers scattered across the table top. This article details research exploring which rhetorical elements are associated with statewide assessment scores and considers the role and…

Mother-tongue teachers teach argumentation analysis. To this end, among other things, they use a stylistic meta-language, i.e. the tropes and figures of style, to analyse arguments as well as more aesthetic communication. The best-known trope is the metaphor. In this article it is argued that a more pragmatic view on the related figure metonymy…

This article reviews and discusses how metaphor as a trope has been regarded as an essential element in rhetorical approaches to reading and to writing. In addition it considers the extent to which, while metaphor-making is a fundamental cognitive capacity, a metaphorizing habit of mind may be especially pertinent to some aspects of aesthetic…

This study contributes an approach to understanding the cognitive models underlying rhetorical arguments about the "first wave" of women's rights discourse in the United States, which began to emerge more publically with the Seneca Falls convention in 1848 and started to gain momentum in 1851 and beyond. The usage of the lexical item "sphere" (in…

The process of disciplinary socialisation has been linked to a gradual mastery of a discipline's genres. This article takes a view of genre, as indexing a wide range of often implicit understandings about knowledge creation and use within a discipline, and as fully rhetorical. Within such a framework, novice and near-expert examples of one…

This piece continues the work of scholars in the field who look to uncover the ideological and textual practices of our dependence on the construct of "race" through racialized metaphors. Analyzing the rhetoric of race in "College Composition and Communication" and "College English" since 1990, I assert that our categorization of what "race" is…

The stylistics of belief is the study of the ways in which language is used by speakers to express their beliefs, to convince other people they are right, or to avoid committing themselves to particular beliefs. Such study can contribute to an understanding of the ways in which people misuse and manipulate language for their own ends. The…