Examines the direct and indirect support for the Whorf hypothesis which states that one thinks in a language and that language shapes what one thinks and perceives. (RB)

Attempts to develop a critical thinking model which will teach students to cope effectively with advertising. (RB)

DEPENDENCE UPON SYMBOLS HAS LONG BEEN THE MARK OF CIVILIZED MAN. ALTHOUGH THE MAJORITY OF US HAVE LITTLE TROUBLE IDENTIFYING AND EVALUATING THE REFERENTS OF PHYSICAL SYMBOLS, WE ARE LESS SURE WHEN DEALING WITH THE MORE SUBTLE TYPE OF SYMBOLS CALLED WORDS. WE KNOW THAT A WORD'S MEANING MAY VARY ACCORDING TO SPEAKER, WRITER, LISTENER, READER, OR…

The author reports on an investigation of the variations in total verbal output and in verbal variety noted from interview responses of eighteen persons, each involved with a specific issue or topic at one of three levels. He defines the levels as: (1) observer, or someone who is aware of the issue but passive about it; (2) participant, or one who…

"What is Language" is a course involving the study of the origin of language, language misconceptions, linguistics, semantics, communication, symbols, persuasion, and word manipulation. With the major concept of how language works in mind, the course includes the following: word order of English sentences; word classes and structure…

Examines the challenge posed by the naturalist philosophy of language--the view that the meanings of symbols are fixed by the environment. Compares the naturalist philosophy with that presented in an activist Native American essay that argues for the preservation of traditional native languages. (SRT)

The ways in which the Chinese have used the homophonic nature of their language to express abstractions in concrete terms, especially to express daily wishes, are described. In Chinese, a value is assigned to an object because the pronunciation of the word for the object brings that implied value to the mind of the listener; for instance, vase in…

A SEMANTIC DISCUSSION OF LANGUAGE IN GENERAL AND OF THE ENGLISH LANGUAGE IN PARTICULAR, THIS VOLUME IS DIVIDED INTO TWO BOOKS--"THE FUNCTIONS OF LANGUAGE" AND "LANGUAGE AND THOUGHT." BOOK 1 DISCUSSES LANGUAGE AND SURVIVAL, SYMBOLS, REPORTS, INFERENCES, JUDGMENTS, CONTEXTS, INFORMATIVE AND AFFECTIVE CONNOTATION, ART AND TENSION, AND THE "LANGUAGES"…

Although many authors have mentioned examples of how black usually connotes a negative evaluation and white a positive evaluation, the literature on the topic has not yet included an attempt to list examples comprehensively. Those which are cited here come from a wide variety of sources: primarily from dictionaries, books of slang, and personal…