In an increasingly globalised and multilingual world, the use of different scripts in the same semiotic landscape is an increasingly frequent and widespread phenomenon. For this reason, it is vital to conduct research focusing on multiscriptality in order to better understand the linguistic and semiotic functions of the use of multiple scripts…

Migrant communities settle and appropriate spaces in their new home through deterritorialisation and reterritorialisation processes, which involve the reconceptualisation of the language and symbols of the homeland and those spoken and used in the diaspora. The public sphere is one of the most distinguishable places where this contextual relation…

Recent work on linguistic landscapes at schools (schoolscapes) has highlighted the complex dialogic relationship between the semiotics of public signage in educational spaces and policies seeking to enforce dominant ideologies. In this paper, we discuss the results of research conducted in the Deep South of Thailand, a minority region in which the…

A region's identity is closely related to its semiotic landscape as well as history, economy and culture. This article explores the linguistic landscape of Jianghan Road, a historical business centre in Wuhan, P. R. China, by photographing and analysing 1308 official and unofficial signs in order to provide a snapshot of language choice and…

Indonesia is one of the most multilingual nations in the world, with approximately 700 spoken local languages. This multilingualism is at risk from the imposition of the national language and the dominance of English as an international language. Adopting a social semiotic approach to linguistic landscape study, this paper explores how languages…

Taking a multi-level perspective on language-in-public-space policy, this study investigates the way Tunisia's dominant languages are dealt with in three independent but interrelated activities of language policy: official texts, public talk, and the actual practices of business actors in five commercial districts in metropolitan Tunis. Detailed…

This study analyses the multilingual linguistic landscapes made up of languages, visual materials, and built environments in Seongsu-dong, where old industrial sites and new commercial places are indiscriminately juxtaposed. This study focuses particularly on (1) how languages are associated with different built environments of new commercial…

The main argument of this paper is that the Virtual Linguistic Landscape (VLL) of advertising allows the utilisation of persuasion strategies that transcend the traditional separation of named languages to produce the maximum effect on potential customers. The paper challenges the segregational view of language, which assumes that communication…

In "The Light of Day," Eric Ambler creates a dysphoric Istanbul through the opposition of East and West. However, its Turkish translation "Gün Isigi" by Adnan Semih Yazicioglu tends to create a very different narrative by transforming signs related to Istanbul and some Orientalist clichés. In this study, the image of the East…

This study analyses the use of English in the linguistic landscape (LL) of Azogues, Ecuador. A representative sample of fixed signs in the economic centre of the city was photographed by the author in the summer of 2017, consisting of 171 photographed signs. This study analyses what linguistic features are used and how other semiotic resources…

Chinatowns around the world have been much studied in the linguistic landscape literature. The bulk of this research has focused on Western enclaves resulting from the Chinese diaspora of the Nineteenth Century, which share certain semiotic characteristics and histories. Less research has been conducted on Chinatowns in the East or on newly…

The identity of a city matters in a global age. This article explores the discursive construction of the global city's identity in relation to semiotic landscape, using the construction of Shanghai as a global city as a case study. In this increasingly globalising world, Shanghai authorities have recently demonstrated the desire to establish…

The rise of global migration has significantly changed how multilingualism in urban areas is studied. As such, the field of linguistic landscaping (LL) has been rapidly shifting its focus beyond LL signs to understand the semiotic construction of cityscapes and how multilingual communities share them (see Chik, Benson, & Moloney, 2019). In…

A tailor shop located in Singapore's Chinatown is explored as a case of creative linguistic marketing practice, examining how such practice can be understood in relation to the interaction of local and global forces on the linguistic landscape. The shop uses a range of Scandinavian semiotic resources (language and artefacts) which for us, coming…

Higher education in Korea has recently undergone drastic changes introduced by internationalisation policies aimed at global competitiveness in the educational markets. While the widespread student mobility has been studied by numerous scholars, little attention has been paid to both international and local students' interpretations of the global…