The integration of augmented reality (AR) into children's literature has transformed traditional reading experiences, creating immersive and interactive environments that engage young readers. This study examines the creative methods of comic language within AR children's books, positing that the combination of humor and visual storytelling can…

This paper draws on a multimodal notion of metrolingualism to discuss playful T-shirt displays of Galician and Basque language, culture and identity. They invite the audience to reflect on notions of Galicianness and Basqueness by mixing localising resources such as minority language and cultural heritage with globalised resources of fluidity,…

Research in computer mediated communication and sociolinguistics, have increasingly highlighted the concept of establishing an "online identity" through specific language use. However, while emojis or common netspeak abbreviations are often the focus of research concerned with cyber language, no studies have considered the function…

Describes the use of advertisements in language instruction, with particular attention to the language of advertisements, including the conative and emotive functions, linguistic shock, translation, humor, and cultural information. (AM)

In this era of rapid globalization of business opportunities, many managers face the need to communicate with foreign counterparts who do not speak English. The solution, in many cases, is to use an interpreter. Interpreters, however, may make mistakes, and irritation, embarrassment and even major problems may arise from errors in translation.…