This research examines advertising discourse in Russian and English as acts of communicative exchange and interpersonal relationship between advertising discourse participants. The purpose was to identify and describe the way that viewers process information contained in television commercials and how they become consumers moving from getting…

This paper is based on an analysis of interviews, conducted at three primary schools in Melbourne, which sought to explore the determinants of code-switching between English and Chinese. Specifically, it examined school education and other specific possible determinants of code switching amongst Chinese-Australian bilingual children. The specific…

Three objectives of research reported here were to describe the neural organization underlying language usage and language loss, to study activities occurring in both cerebral hemispheres, and to study neural changes related to changes in syntactic complexity of stimuli. A dichoptic procedure was chosen. A subject faced a viewing screen on which…

Forty bilingual Ss were tested in four experiments to see if decoding of linguistically mixed texts with one-word substitutions in the other language would take more time than decoding of unilingual material. The overall aim was to further explore the nature of the language switch mechanism as it functions in input. In the first experiment,…