With its tourism industry becoming the main source of income of the country, Thailand has put an emphasis on promoting tourist destinations to foreign tourists via different channels including online resources. The Tourism Authority of Thailand (TAT), a state agency in charge of tourism promotion, provides useful information of attractions in Thai…

Under neoliberalism, parents as consumers are expected to provide their children with opportunities to get ahead. Governments defend elite schools on the grounds that 'diversity' and 'choice' are in the public interest but not everybody has an equal opportunity to choose. School websites act to promote specific images of schools with opportunities…

Diversity, Equity, and Inclusion (DEI) ideology has spread aggressively through institutions of higher education in the United States and throughout the Western world. Arising from within the humanities and social sciences, DEI has begun to influence the natural sciences, where it promises to do great intellectual and economic damage. This report…

In this paper, we investigate how highly ranked business schools construct their legitimacy claims by analysing their online organisational communication. We argue that in the case of higher education institutions in general, and business schools in particular, the discursive formation of these legitimacy claims is strongly connected to the…

Self-promotion is a ubiquitous institutional practice of universities worldwide. It serves a variety of high-priority institutional purposes such as vying for a pre-eminent position in university league tables, recruiting students and academics, attracting governmental and private funds, and seeking university-business cooperation opportunities.…

Purpose: This study draws on genre theory to analyze the linguistic and discursive presentation of the self in successful US college application essays. Research Methods: We used qualitative discourse analysis informed by the systemic functional linguistic concepts of field, tenor, and mode to analyze 20 sample application essays identified as…

Research that considers the relevant temporal, spatial, and societal contexts of a corporate language policy remains scarce to date within the field of sociolinguistics. In contrast to approaches that take companies as static entities, this article focuses on a Belgian multinational corporation over the course of over 20 years and contextualizes…

Vocational education and training (VET) programs in Sweden blend classroom instruction and internships, while coding bootcamps offer accelerated adult education in computer science. These institutions increasingly teach in English, mirroring the shift towards English-medium Instruction (EMI) in higher education. Consequently, most EMI scholarship…

This study examines Mood, Modality, and Attitude as a part of Appraisal theory in the Editorial News of the "Sydney Morning Herald" Interpersonal Meta function Analysis. Three methods were used, including (1) Indicative (Declarative and Interrogative) mood, (2) Modalization (Indicative Type), Probability (may be) and Usuality…

This study aims to compare how leading companies in Spain and in Spanish-speaking Latin America communicate corporate social responsibility or sustainability on their web pages. For this purpose, the pages of 68 companies were examined to establish the accessibility of such topics and to trace how their prominence and wording had evolved over…

The article presents and discusses a study that focuses upon discursive representations of sustainability in English Language Teaching (ELT) that are found on the official web-site of the University of Oxford in the United Kingdom. The study involved a corpus of texts related to sustainability in ELT that were collected on the website of the…

This study draws on the strengths of both corpus linguistics and critical discourse analysis approaches to investigate the issues of power and ideology of teachers evident in their language use in the discussions on Ajarn.com. Data collection involved constructing a corpus from the discussions on the website, with the discussion threads dated from…

This study examines the language used in the campaign descriptions (CDs) posted by nonprofit organizations (NPOs) through www.globalgiving.org, an international fundraising platform for nonprofits around the world. The purpose of this study aims to identify the similarities and differences among those that occurred in the campaign descriptions of…

Remediation reform is an influential policy movement in U.S. higher education that aims to increase college completion rates. College first-year reading and writing course requirements have been a major focus of this movement, particularly prerequisite "developmental" course sequences for entering students who are deemed underprepared…

This study explores the discourse, and identifies the predominance of the language of commercial capital now dominating the two State University Systems in California, the State University of California and the University of California. Data for analysis were from the webpages of the thirty-three campuses of these systems. Lexical analysis was…