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Porcher, Louis – Langue Francaise, 1975
A linguistic analysis of the legends used on advertising posters. The data used is from Winston and Marlboro commercials. (Text is in French.) (TL)
Descriptors: Commercial Art, French, Language Styles, Language Usage

Laks, Bernard – Langue Francaise, 1977
A discussion of social factors in language usage in the framework of sociolinguistics as defined by Labov. Some topics considered are: language as social practice, elements of a socio-differential phonology of /r/, variation in formal style, and an outline of a sociology of variation. (Text is in French.) (AMH)
Descriptors: French, Generative Grammar, Language Research, Language Styles

Petiot, Genevieve – Langue Francaise, 1977
Following a summary of various theories of language levels, a limited number of textbooks are examined according to their orientation toward either a descriptive analysis of the language or encouragement of expression and creativity among students. A bibliography of textbooks, books and articles is included. (Text is in French.) (AMH)
Descriptors: French, Grammar, Language Instruction, Language Styles

Gauvin, Lise – Langue Francaise, 1976
This article discusses the problem of choosing a language style for literary purposes in Quebec. (Text is in French.) (CDSH/CLK)
Descriptors: Canadian Literature, Dialect Studies, French, Language Styles

Sankoff, Gillian; Thibault, Pierrette – Langue Francaise, 1977
A study of the spoken French of 120 residents of Montreal. The researchers were interested in the linguistic and social factors influencing the use of "avoir" and "etre." Results show that this usage corresponds to a tendancy to regularize conjugations. (Text is in French.) (AMH)
Descriptors: French, Grammar, Language Research, Language Styles