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| French Review | 1 |
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| Dugan, J. Sanford | 3 |
| Chatman, Eleanor | 1 |
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Dugan, J. Sanford – 1985
Contrary to recent observations about an excessively vocational orientation, programs in foreign languages for business are not limited to narrow career goals. The syllabus design readily accommodates concerns for transmitting culture, examining the civilizing heritage, and leading students to self-understanding. The subject matter is different,…
Descriptors: Business Communication, Careers, Cross Cultural Training, Cultural Education
Dugan, J. Sanford; Chatman, Eleanor – 1989
Eastern Michigan University's (EMU) bachelor's (B.A.) and master's (M.A.) programs in Language and International Trade began in 1978, and have awarded 181 B.A. and 249 M.A. degrees in their first 10 years. Two surveys of program graduates revealed that most are employed in jobs with international concerns. Alumni observations strongly reflected…
Descriptors: Bachelors Degrees, Business Administration Education, Business Communication, Degree Requirements
Peer reviewedDugan, J. Sanford – French Review, 1984
Links success of future international trade between U.S. and French-speaking world to a broader knowledge of economic systems and cultures of Quebec, Belgium, Switzerland, North and West Africa. More than just developing language competence, American students in business French need curriculum giving more exposure to diversity of cultures and…
Descriptors: Business, Communication Skills, Cultural Awareness, Developing Nations
