Analyzes the Japanese language learning experiences of 13 hotel employees in Guam. Results of the study present implications and suggestions for a Japanese language program for the hotel industry. The project began as a result of hotel employees frustrations when they were unable to communicate effectively with their Japanese guests. (Auth/JL)

Discusses use of videotaped segments of French news programs, shown within one to two days of their initial broadcast in France, in a senior-level Business French course at Purdue University. Incorporation of authentic newscasts into classroom gives issues a more human dimension; students have some images of real people, places, and events to…

This paper presents a needs analysis designed to provide corporations and organizations with a cost-effective means of analyzing and defining their individual and departmental language training needs or with a process of evaluating the focus and efficacy of ongoing language training courses. (7 references) (JL)

Describes an active approach to teaching culture in commercial Spanish classes through experiential learning projects. The approach promotes students' linguistic and business skills and allows them to experience cultural phenomena and build cross-cultural understanding using a variety of realistic scenarios. (11 references) (JL)

In response to the enormous changes taking place in the former Soviet Union, a growing number of Russian programs in American universities are developing business Russian courses. This article suggests simulation exercises and situational role plays as a foundation for integrating business-related materials into general language courses. (12…

This article describes a software program titled, Business Japanese, that was developed in an effort to bring expert knowledge into the classroom and help students bridge the gap to real-world Japanese. Important factors involved in the design and implementation of the program are also described. (Contains three references.) (JL)

A quasi-experimental research design was employed to measure the effectiveness of a Japanese language and culture course entitled "Japanese for the Business Community." The study analyzed seven cross-cultural competence attributes in interactions with Japanese people in business settings. (Auth/JL)

Discusses programs for employees of global corporations seeking to learn more about language and culture. Detailed information is provided on the Ceran immersion program in Spa, Belgium. (Auth/JL)

Students of international business need to know the cultures of the countries in which they may one day work. This article proposes teaching cultural competence through the use of literature in translation, in conjunction with original language texts. When students are taught to examine texts from a translation perspective, they acquire an ability…

This article provides an overview of the subject of Business German. Aspects covered include the rising general significance of business languages and concomitant increase in demand for Business German from employers, commerce-students and humanities students, the historical development of academic courses, integration of language skills with…