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Pozo, Ivania del; Antal, Leonard – 1985
Techniques for teaching marketing to students of business Spanish are discussed, including an examination and classification of marketing concepts, analysis of the significant and growing United States Hispanic market, and English- and Spanish-language samples of computer-assisted instructional (CAI) materials used in two colleges (Youngstown…
Descriptors: Business Administration Education, Classroom Techniques, College Second Language Programs, Computer Assisted Instruction
Voght, Geoffrey M., Comp. – 1985
The proceedings of this conference include 56 papers on program design, classroom techniques, and ideas for second language instruction for business and the professions. The papers are presented in eight groups: (1) "International Business: The Language and Culture Connection," which includes papers on multinational business, marketing,…
Descriptors: Banking, Business Administration Education, Classroom Techniques, College Second Language Programs
