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Download full textBousquet, Gilles – 1986
An internship program in France, through which a group of French and business students from an American university spent 4 weeks in a medium-sized business, is described. The program's origins, development, and structure are reviewed, and the obstacles to implementation and their resolutions are discussed. Choices made and lessons learned from…
Descriptors: Business Administration Education, Business Communication, College Second Language Programs, French
Phariss, Florence M. – 1991
For many years, the modern language enrollment at Butler University included many students with a second major in education, and the language curriculum served this population. As the number of teacher trainees diminished, foreign language majors increasingly indicated second majors in business. To serve this population, the foreign language…
Descriptors: Business Communication, College Curriculum, College Second Language Programs, Course Organization
Voght, Geoffrey M., Ed. – 1982
A collection of 25 essays dealing with Spanish for bilingual careers in business are included in this volume. The authors, including college faculty from 35 states, students, administrators, authors, and publishers, participated in a conference to exchange ideas on the development and implementation of university level business Spanish programs.…
Descriptors: Bilingualism, Business, Business Communication, Careers
Voght, Geoffrey M., Comp. – 1985
The proceedings of this conference include 56 papers on program design, classroom techniques, and ideas for second language instruction for business and the professions. The papers are presented in eight groups: (1) "International Business: The Language and Culture Connection," which includes papers on multinational business, marketing,…
Descriptors: Banking, Business Administration Education, Classroom Techniques, College Second Language Programs
Cowles, Maria Antonia – 1993
The dual-degree MBA/MA program of the University of Pennsylvania is described. The program is designed to provide future business leaders with superior international management education and prepare them to operate effectively and comfortably in the global economy through social and professional language skills and knowledge of diverse cultural…
Descriptors: Area Studies, Business Administration Education, College Second Language Programs, Course Evaluation
PDF pending restorationVoght, Geoffrey M., Ed. – 1984
Part VI of the proceedings includes 12 presentations. They are: "Teaching Students How to Read Economics and Commercial Texts in a Commercial French Course: Focus on Meaning" (Robert A. Kreiter); "The Teaching of French for Computers and Information Science" (John B. Romeiser); "A Program in French for Hotel and Restaurant Management Majors: The…
Descriptors: Business Administration Education, Classroom Techniques, College Second Language Programs, Computer Oriented Programs
