Provides examples of school newspapers which have a distinctive and appropriate look that promotes visual appeal and easy reading. (HOD)

Offers suggestions to high school newspaper staffs for designing effective advertisements for local businesses and then selling them to the businesses. Notes that carefully planned advertisements can increase the appeal and value of a publication. (GW)

Presents an overview of distinctive features of the ten high school and college winners of the 1977 Pacemaker Newspaper Awards; then reproduces a front page from each of the publications and presents additional information about each. Includes judges' comments on each of the winning publications. (GW)

Indicates that prizewinning school publications differ from good publications in having three qualities: wide-ranging content reflecting organized, creative approaches to coverage; intelligence and sensitivity in content; and thoughtful design. Includes illustrations from prizewinners. (TJ)