Asserts that editorial pages need a distinctive look so that the reader knows the difference between the editorial page and any other page in the paper. Offers ideas for creating the design, the masthead, the editorial itself, editorial artwork, personal columns, letters to the editor, and photo polls. Discusses eight types of editorial styles.…

Describes the four basic information graphics: fever, bar, pie, and map. Provides five tips for creating visuals for graphs: (1) plot the numbers first; (2) set the numbers horizontally; (3) make it accurate; (4) use artwork that fits; and (5) use appropriate type. (MS)

Discusses how to design an effective center spread in a newspaper (in which two vertical pages are combined into one visual horizontal unit). (SR)

Describes five common headline styles, how to place them properly, and their advantages and disadvantages. (SRT)

Suggests the use of initial letters, bold lines, subheads, and gimcracks (a device to add flair to copy blocks) to break up long gray blocks of copy. Presents examples of these typographical tricks. (MS)

States that every editor, designer, and printer has a favorite typeface and can usually give solid reasons for its use. Discusses the important aspects of type choice and use. Provides examples that illustrate typography terminology as well as special typographical effects that can be created with computers and software programs. (PA)

Cites legibility, distinctiveness, handsomeness, and appropriateness as benchmarks for creating and assessing constants used in newspapers and magazines. Presents a history of where these elements originated. Adds that the masthead usually anchors the editorial page and should carry a smaller version of the logotype--other information should…