Offers definitions of terminology associated with typography. Notes several questions designers of high school and college student publications can use to evaluate their work. (SR)

Notes that, when choosing type for newspapers, yearbooks, or other student-produced pieces, designers should always keep in mind the "target audience." Suggests a basic set of 16 rules designers should follow when selecting types for printed publications. Concludes that it is important to be creative when choosing type, but making sure…

Discusses ways to turn information from a business card into an advertisement to be placed in a student publication. Addresses visual interest, typography, and other design issues. Includes several sample advertisements and a classroom activity involving redesigning a business card into an advertisement. (RS)

Argues that knowing which font is best for any given task begins with knowing what groups of fonts are good for copy, headlines, and display uses. Discusses seven typographic groups, and offers 10 important points to avoid problems with readability. Includes two assignments. (SR)

Argues that often poor publications design is created through the misuse and abuse of type. Offers 13 suggestions to improve readability and help avoid the creation of poorly designed publications. (SR)