Rapid technological changes have given rise to new methods and opportunities in language learning. In the past two decades, interest has been growing in the integration of Audiovisual Translation (AVT) with a communicative approach to language learning and teaching. AVT indicates the transfer of verbal language in audiovisual media and it is…

"Using Comic Art to Improve Speaking, Reading and Writing" uses children's interest in pictures, comics and graphic novels as a way of developing their creative writing abilities, reading skills and oracy. The book's underpinning strategy is the use of comic art images as a visual analogue to help children generate, organise and refine their ideas…

A how-to manual for people interested in the mechanics of newspaper production, this book was produced by the editors of a small town newspaper. Chapters about content, printing, typography, pasteup, design and layout, advertising, circulation and distribution, financial matters, and deadlines contain practical discussions of details such as what…

This book describes the various stages of book publishing and the people responsible for those stages. Its seventeen chapters discuss the following topics: the writer, the literary agent, the publishing house, the decision to publish, the editor, the illustrator, the copy editor, the designer, the jacket designer, the production supervisor, the…

A classic reference work, this glossary provides a practical guide to the terminology used in the production and distribution of books--not necessarily the technical language of the trade, but rather the words in common usage in a bookstore, in a publisher's office, in a library, or among book collectors. In this revised edition, printing…

In this book, intended for artists who have little knowledge of the development and history of illustation (particularly in the children's book field), artists describe their philosophies, standards, and techniques for illustrating books. The articles are organized under four general headings: the history and philosophy of illustration, notes…

Numerous aspects of yearbook production are discussed in this volume. Following a discussion of the roles of the adviser and the staff, separate chapters deal with planning and organizing, circulation, and such yearbook features as themes or linking ideas, design and layout patterns, editorial content, photography, opening sections, division…

Designed for the aspiring journalist and the professional editor, this revised second edition serves as a standard reference work as well as an ideal means of keeping abreast of new trends and developments in the editing of small magazines. It describes the latest technological developments in type-setting and production; discusses and evaluates…

Designed to teach college students how to edit, this book provides an overview of skills required to produce the newspaper, emphasizing the editing of copy, the writing of headlines, and layout and production techniques. The author discusses several theories about how to edit newspapers; the importance of staff organization on metropolitan…

General guidelines for the writers of instructional materials are provided, with emphasis on clarity in the presentation of textual information and related graphic aids. Some basic points about typographic planning are presented for typographers and printers, as well as writers, and it is suggested that some typographic practices may actually…

This book includes detailed explanations of the latest technological innovations as well as discussions of the theoretical bases of visual communication. The six sections of the book focus on the following: the theoretical aspects of graphic communication; the verbal elements of communication; the visual elements of communication; design, the…

An experiment was conducted based on an information service for planners run in conjunction with Geo Abstracts Limited. Forth-eight styles of abstracting journals were produced which, although based on the same source material, differed in depth of coverage, frequency of publication, content of entry, and whether an index was included. One style…

Advising student writers to think constantly about their readers, this book provides thorough instruction in the technical writing process, organizing most chapters around easy-to-understand guidelines, and providing numerous annotated examples of writing done at work. New to the second edition of the book are chapters on persuasion, using the…

Intended to furnish continuing assistance to adviser, staff, and printer, and written from their point of view, this guidebook in yearbook journalism emphasizes fundamentals but also encourages experimentation and creativity. The book is intended to provide self-help for the inexperienced adviser, furnish a quick review or refresher course for the…

This step-by-step guide shows educators how to create a positive public perception of their schools--even if they have no background in public relations. It gives readers an inside look at the media and outlines simple steps to becoming media savvy. Through real-life scenarios, readers will discover how valuable and easy it is to create goodwill…