States that in "The New Typography," Jan Tschichold explicates a functionalist and information-based theory of typographic design and demonstrates its application in numerous typographic examples of varied genres. Outlines Tschichold's typographic position; analyzes his style of visual communication; and considers subsequent developments…

Analyzes the visual form of three newspapers' front pages from 1885 to 1985. Finds that front pages became a more uniform, more efficient map of the news. Concludes that ideas behind this "design revolution" (with their sources in design theory and news ideology rather than in economics or technology) have been influencing front pages…

Reviews the process of text-form evolution, beginning with clay tablets, and demonstrates how today's electronic book takes its place in the evolution. Considers size and weight of e-books, the concept of pages, technological development and economics, the coexistence of competing text formats, and competition between e-books and printed books.…

Legibility refers to the physical appearance of printed materials: line lengths, type size, style of type face, space between lines and between letters, margins, and physical format are some of the factors that are involved. After the turn of the century, especially after 1925, research became fairly common in this area, but has been meager since…

Focuses on Renaissance English technical writing, which includes how-to books and legal, educational, and medical publications. Asserts that how-to books along with religious, classic, historical, and romance texts were popular in all sectors of society. Discusses the development of format and illustrations and contains examples of extant works.…

The careful integration of editorial content, graphic design, and advertising to create a successful magazine package is not a phenomenon of the last half of the twentieth century. As early as the 1890s, the first publishers of "Vogue" magazine had established an editorial-advertising-design mix in the fashion magazine that was…

Presents an overview of the shift from handwritten to typewritten to laser-printed text, examining three areas central to this development: the development of visual rhetoric, the rediscovery of aesthetics, and the use of empirical research. (NH)

Cites legibility, distinctiveness, handsomeness, and appropriateness as benchmarks for creating and assessing constants used in newspapers and magazines. Presents a history of where these elements originated. Adds that the masthead usually anchors the editorial page and should carry a smaller version of the logotype--other information should…

A comparison of photographs in four German magazines published from 1926 to 1933 with photographs appearing in "Fortune" and "Life" from 1930 to 1938 reveals specific patterns and techniques by German photographers, who later emigrated to the United States, that served as models for "Life" and for subsequent American…

Discussion of changes in the world of children's publishing and in the sociopolitical climate of the United States between 1960 and 1985 covers changes in the markets for children's books, subject matter, and formats, as well as specific trends in picture books and nonfiction. (EM)

The papers contained in this compilation were drawn from the proceedings of a 1978 conference on periodical publishing in Wisconsin. Papers in the first section of the collection deal with the basics of publishing and cover such topics as selecting articles, starting a new publication, mailing procedures, aesthetics and layout, and printing…

The information retrieval thesaurus emerged in operational form following a confused intellectual history as a secondary indexing aid. Prescriptive language ideas of Moore and Luhn were absent in early forms and no one attempted to reduce retrieval language as advocated earlier. DuPont retrieval thesaurus (1959) offered a model for further…

A study focused on the results of the gatekeeping process which determined the nature and quantity of images of the Vietnam War that the American public saw in "Life Magazine" before and after the Tet offensive of January 1968. The study examined the content of these photographs and looked for significant changes. In addition, the study…

In preparing this volume, every effort has been made to ensure accuracy, the most recent authorities have been consulted, and it is believed that a faithful view is presented of the various sciences embraced, as far as they are at present developed. It is the intention of the author to keep his book up to the times by constant revision, and to…

For many years, colleges, universities, and State departments of education have become more and more conscious of the importance of extension education, and of the obligation resting upon them to promote it in every way practicable. This is especially true of the State university, which, in many States, is now making an honest effort to extend the…