We analyze the thesis that a fully immersive gamified learning platform benefits students, improving their enjoyment, time management, and performance by engaging them with the subject matter. We assert that an immersive experience centered around a true game produces better results than exercises with just a few gamified elements (e.g., points,…

Student engagement is a growing challenge within higher education, especially as technology continues to evolve and competition for attention rises. As a business discipline, many marketing students struggle to connect with the theory presented in the classroom and seek interactive, experiential learning opportunities. The authors created the…

This empirical study uses a random forest algorithm to examine the factors that influence learners' persistence in online learning at a prominent Korean institution. The data were collected from students who began their studies in Spring 2021, and encompassed a range of variables including individual attributes, academic engagement, academic…

We examine the effectiveness of a planning prompt intervention to reduce procrastination on online homework for college students. The intervention asked students to indicate their intention to earn small amounts of extra credit for completing assignments earlier and form a plan to realize their intentions. Students' learning behavior is measured…

Background: The substantial growth in gamification research has connected gamified learning to enhanced engagement, improved performance, and greater motivation. Similar to gamification, personalized learning analytics dashboards can enhance student engagement. Objectives: This study explores the student experiences and academic achievements using…