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Direct linkSheehan, Norman T.; Gamble, Edward N. – Journal of Management Education, 2010
Value chain analysis is widely taught in business schools and applied by practitioners to improve business performance. Despite its ubiquity, many students struggle to understand and apply value chain concepts in practice. JetFighter uses a complex manufacturing process (making intricate paper planes) to provide students an opportunity to enhance…
Descriptors: Business Administration Education, Assignments, Learning Activities, Cooperative Learning
