Publication Date
| In 2026 | 0 |
| Since 2025 | 0 |
| Since 2022 (last 5 years) | 0 |
| Since 2017 (last 10 years) | 1 |
| Since 2007 (last 20 years) | 1 |
Descriptor
| Advertising | 1 |
| Cognitive Style | 1 |
| Critical Thinking | 1 |
| Experiential Learning | 1 |
| Information Technology | 1 |
| Instructional Effectiveness | 1 |
| Learning Activities | 1 |
| Marketing | 1 |
| Merchandise Information | 1 |
| Outcomes of Education | 1 |
| Simulation | 1 |
| More ▼ | |
Publication Type
| Journal Articles | 1 |
| Reports - Descriptive | 1 |
Education Level
| Higher Education | 1 |
| Postsecondary Education | 1 |
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkKemp, April; Randon McDougal, Elizabeth; Syrdal, Holly – Journal of Marketing Education, 2019
Influencer marketing is an emerging technological disruptor for marketing across a wide range of industries. This tactic allows companies to promote products in a more organic, trust-affirming manner compared with other forms of paid advertising. As the use of influencer marketing is rapidly growing, marketing educators have a unique opportunity…
Descriptors: Marketing, Teaching Methods, Advertising, Student Attitudes
