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Direct linkTheresa Wilson; William Provaznik; Wendy Cook – Communication Teacher, 2024
While societies struggle with the implications of text-based generative artificial intelligence (TGENAI), businesses are embracing the technology. Using framing, this original activity unit prepares business communication students for professional TGENAI use. Activities emphasize the need for an effective cognitive frame, as well as introduce…
Descriptors: Artificial Intelligence, Computer Mediated Communication, Business Communication, Business Administration Education
