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Direct linkKurpis, Lada Helen; Hunter, James – Journal of Marketing Education, 2017
Business schools can increase their competitiveness by offering students intercultural skills development opportunities integrated into the traditional curricula. This article makes a contribution by proposing an approach to developing students' cultural intelligence that is based on the cultural intelligence (CQ) model, experiential learning…
Descriptors: Cultural Awareness, Experiential Learning, Learning Activities, Cross Cultural Studies
