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Chang, Ching; Chang, Chih-Kai – The EUROCALL Review, 2014
The study is based on the use of a flexible learning framework to help students improve information processes underlying strategy instruction in EFL listening. By exploiting the online videotext self-dictation-generation (video-SDG) learning activity implemented on the YouTube caption manager platform, the learning cycle was emphasized to promote…
Descriptors: Listening Skills, Skill Development, Metacognition, Video Technology
Frith, Katherine Toland – 1990
Deconstruction is a critical literary theory which focuses on the unintentional meanings of a text and aims to achieve an unprejudiced, value-free vision of the social and political power structures in society that combine to produce the text. The development of such critical skills in advertising students will deepen their ability to judge the…
Descriptors: Advertising, Assignments, Critical Thinking, Critical Viewing
New York State Education Dept., Albany. Bureau of Occupational and Career Curriculum Development. – 1976
Developed as a second level option to follow an introductory course in marketing and distribution, or as an advanced course in continuing education, this guide outlines principles and practices needed by persons who wish to enter the field of advertising services or for individuals who desire to upgrade their skills in this area. The content,…
Descriptors: Adult Education, Advertising, Distributive Education, Instructional Materials
Platte Technical Community Coll., Columbus, NE. – 1980
These Project TEAMS (Techniques and Education for Achieving Management Skills) instructional materials consist of five units for use in training business and industrial supervisors. Unit 1 is designed to help managers in business or industry increase management skills in regard to leadership techniques, problem solving and decision making, and…
Descriptors: Advertising, Behavioral Objectives, Budgeting, Business
Platte Technical Community Coll., Columbus, NE. – 1980
These Project TEAMS (Techniques and Education for Achieving Managerial Skills) instructional materials consist of five units for use in training independent business owner/managers. The first unit contains materials which deal with management skills relating to personal characteristics of successful business people, knowledge of self and chosen…
Descriptors: Accounting, Administrator Characteristics, Administrator Role, Administrators
Garrahy, Dennis J. – 1982
One of a series of social studies units designed to develop the reading and writing skills of low achievers, this student activity book focuses on the theme of consumerism. The unit can be used for high school classes, individual study in alternative and continuing high schools, and adult education classes. Following an introduction, five sections…
Descriptors: Adult Education, Advertising, Anthologies, Budgeting