Preparing students for careers in digital marketing requires marketing educators to design and deliver courses with relevant and timely content and learning activities that facilitate knowledge comprehension and skill acquisition. Marketing educators may incorporate online training and certification programs on digital marketing in their courses…

Influencer marketing is an emerging technological disruptor for marketing across a wide range of industries. This tactic allows companies to promote products in a more organic, trust-affirming manner compared with other forms of paid advertising. As the use of influencer marketing is rapidly growing, marketing educators have a unique opportunity…

In this article, the author describes a classroom activity for use in introductory economics courses to motivate the study of international trade. The learning activity highlights the importance of international trade in students' everyday lives by having students inventory their on-hand belongings and identify where the items were manufactured.…

This instructional resource utilizes consumer product information by which students compare theoretical stoichiometric calculations to CO[subscript 2] car emissions and fuel consumption data. Representing graphically the emission of CO[subscript 2] versus consumption of fuel provides a tangible way of connecting concepts studied in chemistry…

Information and resources are provided for teachers in developing a unit to help students become smarter consumers and understand the purposes of merchandise packaging. (DF)

Automotive wheels and tires require knowledge to understand their specifications and use. While the durability and useful life of tires have increased substantially over the last several decades, in all probability consumers will purchase a number of vehicle tires over their lifetime. Knowing how they are made and what the numbers mean will assist…

This document consists of nine issues of the National LOGO Exchange Newsletter (NLX). Each issue contains several articles as well as regular features and departments. The lead articles in this volume are entitled: (1) "Twenty Powerful Ideas" (Molly Watt); (2) "Multiple Turtles without Sprites" (James Hurley); (3)…

This document consists of 27 issues of the National LOGO Exchange Newsletter (NLX) together with cumulative indexes which provide five access points to information in the newsletters: (1) an author index; (2) a book review index; (3) a product and information index; (4) a column index; and (5) a subject index. The alphabetical author index lists…

This unit provides high school students with criteria for deciding to buy a new or used car and selecting a reputable dealer. It is divided into three sections. In the first section students analyze uses and identify car sizes, options, and appearances that are important. The second section describes advantages and disadvantages of new and used…

This document provides teaching guidelines and student material for a unit intended for use in high school science or consumer programs. Time allotment is from four to six hours of classroom time. The objective of this capsule is to investigate the chemical safety of household products by teaching students how to form a hypothesis through the…

This document provides teaching guidelines and student material for a unit intended for use in sixth grade consumer, home economics, or language arts programs. Time allotment is six hours of classroom time spread over a two to three week period. The objectives of this capsule are to help students understand the purpose of advertising, locate the…

A unit on manufacturing and consumerism for fourth grade social studies classes is presented. The unit, organized around a learning center approach, is composed in story form with cartoon illustrations. Objectives are to define the terms consumer, producer, goods, services, resources, and labor; explain what manufacturing is; and describe the…

This Proctor and Gamble produced and teacher developed environmental education unit is designed to teach seventh through ninth grade students about making informed consumer product choices. The unit focuses on the concept of consumer product life cycle analysis, an approach to assessing the environmental impacts of a product at each stage in its…

Focusing on avoiding consumer frauds and misrepresentations, this document is one in a series of three consumer education modules developed to educate individual adult consumers in important areas of consumer affairs. An introductory section provides an overview of the module contents, suggested approaches for using the module, and suggestions for…

This document provides teaching guidelines, objectives, and student activities for a two-part unit intended for use in junior high and high school consumer and/or home economics programs. Each part of the unit requires from four to six hours of classroom time. The first part focuses on planning a wardrobe. Objectives are to help students evaluate…