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Jaskari, Harri; Jaskari, Minna-Maarit – Marketing Education Review, 2016
The importance of sales management as an interface between a company and its customers is widely recognized. However, the teaching of strategic sales management has not received enough attention in marketing education literature. This study analyzes an experiential client-based method for teaching a strategic sales management course. The authors…
Descriptors: Salesmanship, Sales Occupations, Management Development, Outcomes of Education
Elliott, Ronald T. – 1987
This guide presents a competency-based curriculum for a high school course in sales promotion. It addresses all three domains of learning: psychomotor, cognitive, and affective. Activities suggested in the guide deal with getting along with others, with supervisors or staff members, and with small or large groups. The guide, which can be used with…
Descriptors: Advertising, Behavioral Objectives, Competence, Competency Based Education
Cincinnati Public Schools, OH. – 1972
The career exploration program for grades 9 through 10, as part of a comprehensive K through 10 career development program, attempts to develop an awareness of and appreciation for work, extend knowledge of the variety of career opportunities, and provide experiences in career areas of individual interest. The document, a collection of materials…
Descriptors: Auto Body Repairers, Auto Mechanics, Auto Parts Clerks, Career Development
Kentucky State Dept. of Education, Frankfort. – 1983
This package contains instructor's guide sheets and student task assignment sheets for Modules R 1-45 of the competency-based curriculum in retailing developed for use in secondary and postsecondary schools in Kentucky. Some of the topics covered in the modules include the following: retailing--past, present, and future; retailing occupations;…
Descriptors: Behavioral Objectives, Classroom Techniques, Competence, Competency Based Education
Iowa State Univ. of Science and Technology, Ames. Dept. of Agricultural Education. – 1988
This curriculum guide can be used by secondary and postsecondary agriculture, technology, and marketing instructors to decide what and how to teach about agricultural business organization and management, especially in Iowa. The guide consists of five instructional units: (1) agribusiness organization and management; (2) livestock sales and…
Descriptors: Agribusiness, Agricultural Education, Agricultural Machinery, Agricultural Production