Serving as a way to sum up or apply many of the principles students have been studying in a general semantics course, a unit on advertising language is devoted to examining how advertisers select language for its affective and directive uses. The unit shows how language is used to stimulate consumer interest in a product and often to mask the lack…

In this Voices Inside Schools essay, a veteran teacher shares her reflections on a classroom unit entitled "How Language Reveals Character." The goal of the unit is to help adolescents read and write critically through an exploration of literary characters' language. Beginning by drawing on adolescents' fascination with one another,…

Using ideas adopted from Project ARTIST (Astronomy-Related Teacher Inservice Training), a teacher develops a sixth-grade astronomy program which incorporates ancient folklore and sky stories from a variety of ethnic backgrounds. (ZWH)