This handbook was prepared to give both teachers and students basic background information about the Distributive Education Clubs of America (DECA). Included are handouts, transparency masters, and suggested activities for implementing DECA on the local level. The first six sections of the guide cover the following: integrating DECA into marketing education; the role of the DECA advisor; operating and managing a local DECA chapter; orienting students to DECA; organizing the DECA chapter; and promoting DECA. A brief activities section consisting of a word search and key and a quiz on DECA orientation, and a bibliography of DECA-related materials conclude the document. (KC)