Digital technologies are increasingly implemented in Swedish schools, which impact on education in the contemporary classroom. Screen-based practice opens up for new forms and multiplicity of representations, taking into account that language in a globalized society is more than reading and writing skills. This paper presents a case study of…

The study is based on the use of a flexible learning framework to help students improve information processes underlying strategy instruction in EFL listening. By exploiting the online videotext self-dictation-generation (video-SDG) learning activity implemented on the YouTube caption manager platform, the learning cycle was emphasized to promote…

Conceptual Blending Theory (CBT) (Fauconnier & Turner, 2002), a cognitive theory of human processes of innovation, can be productively used alongside critical literacy approaches, for the analysis of how teachers and learners draw selectively, transformatively and purposively from aspects of the mass media. While numerous studies have pointed…

Corporate influence is a defining characteristic of mass media in the U.S. A typical introductory textbook devotes a number of chapters to the economic structure of the mass media including advertising, public relations, and corporate ownership, then also includes chapter sections on the economics of the various media (television, radio,…

Americans discard a huge amount of material everyday. The activity described in this article--determining how much waste is thrown out or recycled in the school cafeteria over a five-day period--dramatically increases students' awareness of this fact of contemporary life. Armed with the information they've gathered, students go on to the…

Most seventh grade students partially define themselves through everyday media messages. As a part of understanding how these images and the media impacts their lives, the author collaborated with her colleagues to develop a unit to help teens learn how visual messages such as those in pictures, media icons, logos, slogans, clothing, toys, and…

Presents a critical thinking unit designed to teach students in grades 4-6 to identify propaganda techniques in advertising and to create and evaluate original advertisements. Objectives, directions, and a series of five activities are outlined. Various propaganda techniques are defined. (MES)

Each technology learning activity describes context and lists objectives, needed materials and equipment, student assignment, and evaluation questions. (SK)

This publication contains consumer education learning activities for preschoolers. The activities are self-contained. Topics include: coin recognition, price, and other money activities; jobs, work, and occupations; needs and wants; goods and services; stores and shopping; where goods come from--production; nutrition; hazardous products; energy;…

The purpose of this class exercise is to increase undergraduate psychology students' awareness of common persuasion techniques used in advertising, including the appeal to or creation of needs, social and prestige suggestion, and the use of emotionally loaded words and images. Television commercials and magazine advertisements are used as…

Describes a workshop designed as an inductive/deductive conceptual process enabling users to subjectively determine controversial issues inherent in advertisements. Methodology is intended to be integrated into a variety of public education or classroom contexts. Exercises involving free association, seeing the whole advertisement, the inner…

In this technology education activity, students learn the importance of advertising, conduct a day-long survey of advertising strategies, and design and produce a tabletop point-of-purchase advertisement. (JOW)

One area in consumer education which, at times, is not emphasized enough is advertising. A student activity is described and an example of an outline used in giving facts about advertising is presented. (HD)

Each technology learning activity in this article includes content description, objectives, required materials, challenge, and evaluation questions. Subjects are designing product packages and communication through advertising. (SK)

Describes data analysis activities for grades three to four and five to six based on popular television commercials. Includes reproducible student worksheets. (MKR)