This study explores advertising students' recognition and comprehension of in-feed native advertising on Instagram, a leading platform for social media native advertising. Data were collected from 303 U.S. college advertising students. It examines the impact of two key aspects of Instagram in-feed native advertising--an additional label…

Courses: Interpersonal Communication, Relational Communication Objective: This article teaches students to explain and evaluate Knapp's Relational Staircase Model through the creation of personalized greeting cards for each relational stage. The in-class activity encourages students to be creative and succinct in capturing the essence of an…

A teacher-parent recounts how she used labels on grocery items and other advertising formats to help her preschooler gain confidence in beginning reading. (JMB)

A playful series of activities using the "Yellow Pages" as a resource. (Editor)

An instructor's manual and student activity guide on shadow box display are provided in this set of prevocational education materials which focuses on the vocational area of distributive education. (This set of materials is one of ninety-two prevocational education sets arranged around a cluster of seven vocational offerings: agriculture, home…

An instructor's manual and student activity guide on advertising are provided in this set of prevocational education materials which focus on the vocational area of distributive education. (This set of materials is one of ninety-two prevocational education sets arranged around a cluster of seven vocational offerings: agriculture, home economics,…

Discusses an approach to teaching English as a second language that includes teaching logical thinking and then analysis of magazine and radio advertisements. (CFM)

An instructor's manual and student activity guide on commercial art are provided in this set of prevocational education materials which focuses on the vocational area of trade and industry. (This set of materials is one of ninety-two prevocational education sets arranged around a cluster of seven vocational offerings: agriculture, home economics,…

To supplement and extend the offerings in the fields of industrial arts and vocational education, instructions in the use of the airbrush in design oriented activities are presented in this manual. It is written for and directed to the following types of programs: (1) high school--drafting, graphic arts; (2) vocational school--drafting, commercial…

Activities for grades 4, 5, 6, and junior high acquaint students with consumer and economic problems, particularly how people spend money and methods used in advertising. The guide opens with a vocabulary list. Then, five objectives, using hypothetical situations, introduce the student to the decisions involved in spending money wisely. For…

This junior high teaching unit on commercial art as a career is one in a series of career guidebooks developed by Project CHOICE (Children Have Options in Career Education) to provide the classroom teacher with a source of career-related activities linking classroom experiences with the world of work. The unit follows a typical format that…

This teaching unit, Introduction to Commericial Art, is one of a series of career guides developed by Project CHOICE (Children Have Options in Career Education) to provide the classroom teacher with a source of career-related activities linking third and fourth grade elementary classroom experiences with the world of work. Part of the Fine Arts…

This module is the first of five in the Commercial Art series. The curriculum guide is designed for competency-based teaching and testing. Within this module on fundamentals of commercial art are six instructional units. A cross-reference table reveals how the instructional components of the module relate to Missouri competencies. Each unit…

This module is the second of five in the Commercial Art series. The curriculum guide is designed for competency-based teaching and testing. Within this module on layout and design are eight instructional units. A cross-reference table reveals how the instructional components of the module relate to Missouri competencies. Each unit includes some or…

This pamphlet is the fourth grade component of a series of elementary level economics and consumer education teaching resources. It contains objectives and key concepts for economic education which have been identified by the Florida State Department of Education. The first part of the document lists these objectives and concepts, as well as…