This study tested two cognitive models, learning styles and dual coding, which make contradictory predictions about how learners process and retain visual and auditory information. Learning styles-based instructional practices are common in educational environments despite a questionable research base, while the use of dual coding is less…

This study explored the causes of the reverse modality effect when learning from multimedia instruction. Participants were randomly assigned to one of two groups (visual text or spoken text). The findings revealed a reverse modality effect wherein that those studying visual text outperformed those studying spoken text on three assessments. Further…

Compares the visual and auditory processing factors of the Woodcock Johnson Tests of Cognitive Ability, Revised (WJR COG) and the visual and auditory memory factors of the Learning Efficiency Test, II (LET-II) among 120 college students. Results indicate two significant performance differences between the WJR COG and LET-II. (RJM)

A study compared the effectiveness of the multisensory and auditory teaching methods on the promotion of memory among adults with learning problems. Subjects were 10 adult learners with learning problems, aged 19-31, from an adult basic education program in a large urban area. Two lists of nouns were prepared, each containing 10 words. The lists…

The study compared the effects of different verbal formats--visual (printed) and aural (recorded tape)--on the performance of 60 vocational high school boys (30 each of high and low reading abilities). Findings indicated high reading ability students performed significantly better; findings relating performance to verbal format were inconsistent.…

A study was conducted to (1) examine children's visual and auditory attention to, and comprehension of, narrated and nonnarrated versions of two television programs, and (2) test a measure of auditory attention in relation to visual attention and to comprehension of information presented with or without narration. Subjects, 117 five- and…

The goal of the cassette pilot center at Clinton Elementary School, Minneapolis, Minn., is to develop a tape library that will improve instruction for children who learn better by simultaneous listening and viewing than by reading. To assess effects of the cassette program, two classes at Clinton which received considerable assistance with…

Groups of extrovert, ambivert, and introvert children, aged 8, saw pictures with a taped commentary about each. On an immediate recall test, extroverts recalled most if given the commentary before the picture, introverts did best when the picture came first, and ambiverts performed similarly in both conditions. (Author/SJL)